Target Audience

1. How would you describe the target audience for this kind of music? Is there a core and secondary audience?

The core/primary type of target audience is probably younger people, aged 16-25, interested in Rock music. If there is a secondary audience to this song it would be fans of Lady GaGa, as this is her song covered by another band and they may be interested into how it turned out.

2. How would you describe the tastes and attitudes of the target audience? What other media are they likely to consume? Outline their media consumption profile

If they buy music magazines they will probably buy Kerrang, Q or NME. Other band influences may be artists such as Young Guns, Lower than Atlantis, Paramore etc. They will most likely buy their music regularly in CD's or via iTunes.

3. What function does this kind of music serve to its audience (uses and gratifications)?

This music will serve the purpose of enjoyment to its audience, as this type of audience are generally passionate about their music and will use the music to relax, motivate or bring people together.

4. Music fans often use music to help them construct their own cultural and visual identity – how do fans of your artist or band do this?

Fans of this artist may dress eccentric, clothing or hair style to match that of the band. They will have a sort of rock and roll attitude.

5. How/ when/ where is this kind of music consumed?

This type of target audience will generally attend a lot of gigs, however when they listen to music it may be at home or in the car. Commonly they will listen to music when on the go or with friends.